Cradle to Cradle

“The cradle-to-cradle approach to design was developed by William McDonough, a notable architect in sustainable buildings, and chemist Michael Braungart in 2002.

It is a method used to minimize the environmental impact of products by employing sustainable production, operation, and disposal practices and aims to incorporate social responsibility into product development. Under the cradle-to-cradle philosophy, products are evaluated for sustainability and efficiency in manufacturing processes, material properties, and toxicity as well as potential to reuse materials through recycling or composting.”